The protein bar market has gone stagnant. Copycat formulas with loads of sugar alcohols and fats rule the marketplace. Taste seemingly the differentiator, why does it seem like the bar market has stayed still for so long? Quite possibly the most saturated market in the world of supplements, how does a fresh new product come along?
The supplement industry goes in two distinct directions it seems when it comes to product formulation and offering. On one hand a company has only “results” at the forefront of importance. “What can we design that will give you quick results or feelings?” While others take a more health focused approach to their product arsenal. Very few prioritize and see value in ensuring that both needs are met. Protein bars being non-immune to these endeavors; health focused bars are not necessarily shown in the same light as fitness centric, higher protein bars. You get one or the other. High protein bars and “cookies” that also tend to be higher in fat and carbs, or raw bars that lack the necessary protein many of us desire.
What if I told you a new bar enters into the foray that could literally change the bar game? A bar that is made with whole food ingredients, healthy, while also being built for the fitness and bodybuilding individual.
Let me introduce to you Redcon1 MRE Bar!
What sets MRE Bar apart from the rest of the bar industry?
Real Food Ingredients
The ingredients in MRE Bar are high quality and wholesome. With carb sources like rolled oats, dehydrated yams, dehydrated sweet potato, and dehydrated fruit; you are getting a variety of carbohydrate sources. With the different sources of fruit, you also receive a full array of antioxidant properties. The problem with dextrose and maltodextrin only products is that you are getting such a rapid burst of sugar; it’s in and out of your system too abruptly. This can actually make you feel less satisfied and hungry much more quickly. With the complex carb sources found in MRE you will have sustained absorption and release of energy, just as you would with a whole food meal.
The protein sources are also very high quality, with enough diversification to give your body a good mix of digestion rates. There is absolutely no whey protein in this product, making it easier for those sensitive to those types of protein sources. MRE has a protein blend which consists of beef protein isolate, salmon protein, chicken protein, egg albumen, brown rice protein, and pea protein.
They Actually Make You Feel Full
Ever eat a bar and think “that’s it?” Most bars pack flavor, but not what is necessary to make you truly feel full. Simple carbohydrate sources give you that quick spike in blood sugars, but that doesn’t last. We discussed the idea of leaving out simple sugars and having high quality protein sources, but what about that third missing macro? Fats are truly what keep you satiated and feeling fuller longer. Compared to carbs and protein, fats digest at a much slower rate than the other macronutrients. MRE Bar contains MCT oil, which is essentially a very high quality fat source that slows down the release of glucose from sugars into the bloodstream.
Is this something that differentiates from other bars? No. But is it still a benefit? Yes. Other whole food bars exist in the marketplace. Most of these bars are also not shelf stable and must be refrigerated. MRE is shelf stable and packed full of wholesome ingredients that you just cannot find elsewhere.
No Sugar Alcohols
Not everyone can process and handle sugar alcohols found in many protein bars. They can cause bloating, gas, stomach distress, and blood sugar issues.
“Safe” Ingredient Profile
The American Heart Association warns of these ingredients found in many protein bars on the market:
- Non-natural sugars (includes brown rice syrup, honey, high fructose corn syrup, brown sugar, cane sugar, dextrose, agave nectar, barley malt, fructose, caramel, sucralose, evaporated cane juice)
- Sugar alcohols (sorbitol, xylitol, mannitol) and “fake” sugars
- Ingredients that sound like chemicals
- Partially hydrogenated oils
- Artificial food coloring
- Artificial flavors
- Artificial preservatives
- Non-organic soy and soy protein isolate
If you are tired of the same old, not much better for you than fast food and cookies protein bar, then give the Redcon1 MRE Bar a try. Real food will always remain supreme, but this is a very close second.